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	<title>Comments on: Online Advertising and User Experience</title>
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	<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/</link>
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		<title>By: Chaitanya</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-552</link>
		<dc:creator>Chaitanya</dc:creator>
		<pubDate>Wed, 02 Apr 2008 09:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://chaitanyasagar.com/2007/08/11/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-552</guid>
		<description>Bam, Ads are like exams for children. You don&#039;t like them but are required. 

It is not a dilemma if you want to enhance user experience through ads. That is what google-ads is attempting to do - to be relevant. People look forward to ads if those ads help achieve their goals.</description>
		<content:encoded><![CDATA[<p>Bam, Ads are like exams for children. You don&#8217;t like them but are required. </p>
<p>It is not a dilemma if you want to enhance user experience through ads. That is what google-ads is attempting to do &#8211; to be relevant. People look forward to ads if those ads help achieve their goals.</p>
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		<title>By: Bam Azizi</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-548</link>
		<dc:creator>Bam Azizi</dc:creator>
		<pubDate>Wed, 02 Apr 2008 03:57:32 +0000</pubDate>
		<guid isPermaLink="false">http://chaitanyasagar.com/2007/08/11/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-548</guid>
		<description>loved this article. i used work in advertising and now i do user experience and branding, so i totally understand your point of view.  But my question is, while positioning and presenting ads are important but don&#039;t you think ads in general are a big interruption to begin with, if we make them apart of the design they&#039;ll get lost, and if we make them pop out we&#039;ll lose user experience... big dilemma ... i&#039;ve been thinking about this a lot, my conclusion is current advertising model/platform is just like HTML, old and useless now, we need something more dynamic, flexible and efficient so that everybody using the internet could benefit from!</description>
		<content:encoded><![CDATA[<p>loved this article. i used work in advertising and now i do user experience and branding, so i totally understand your point of view.  But my question is, while positioning and presenting ads are important but don&#8217;t you think ads in general are a big interruption to begin with, if we make them apart of the design they&#8217;ll get lost, and if we make them pop out we&#8217;ll lose user experience&#8230; big dilemma &#8230; i&#8217;ve been thinking about this a lot, my conclusion is current advertising model/platform is just like HTML, old and useless now, we need something more dynamic, flexible and efficient so that everybody using the internet could benefit from!</p>
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	<item>
		<title>By: Chaitanya</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-9</link>
		<dc:creator>Chaitanya</dc:creator>
		<pubDate>Sun, 19 Aug 2007 05:35:59 +0000</pubDate>
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		<description>Thanks Enakshi.</description>
		<content:encoded><![CDATA[<p>Thanks Enakshi.</p>
]]></content:encoded>
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	<item>
		<title>By: Enakshi</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-7</link>
		<dc:creator>Enakshi</dc:creator>
		<pubDate>Fri, 17 Aug 2007 05:02:24 +0000</pubDate>
		<guid isPermaLink="false">http://chaitanyasagar.com/2007/08/11/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-7</guid>
		<description>Good One.....as always.
:)</description>
		<content:encoded><![CDATA[<p>Good One&#8230;..as always.<br />
:)</p>
]]></content:encoded>
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	<item>
		<title>By: Chaitanya</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-6</link>
		<dc:creator>Chaitanya</dc:creator>
		<pubDate>Tue, 14 Aug 2007 16:33:39 +0000</pubDate>
		<guid isPermaLink="false">http://chaitanyasagar.com/2007/08/11/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-6</guid>
		<description>Thanks Venkat.</description>
		<content:encoded><![CDATA[<p>Thanks Venkat.</p>
]]></content:encoded>
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	<item>
		<title>By: venkat</title>
		<link>http://www.chaitanyasagar.com/viewer-psychology-behind-good-user-experience-in-online-advertising/#comment-5</link>
		<dc:creator>venkat</dc:creator>
		<pubDate>Tue, 14 Aug 2007 13:08:20 +0000</pubDate>
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		<description>Good analysis on user experience Chaitanya.</description>
		<content:encoded><![CDATA[<p>Good analysis on user experience Chaitanya.</p>
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